Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method

Irwanto, Jesi and Murniati, Wahyuning and Fauziah, Anisatul (2021) Optimization of Digital Marketing Strategy with Implementation of SOSTAC Method. (International Journal of Entrepreneurship and Business Development, 4 (6). ISSN 2597-4785

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Abstract

Purpose: This training aims to develop digital marketing strategies for pesantren cooperative business entities as one of the efforts in countering the impact of the COVID 19 Pandemic. Design/methodology/approach: Qualitative phenomenological approach is this research approach where in the process of data collection is done with participant observation to gain an understanding of the essential phenomena that occur. Findings: The result of this research is a digital marketing strategy for Koperasi Pesantren where pendemic must further develop online marketing. Limited resources on understanding the mechanisms of online marketing become one of the main problems. This needs to be improved through a variety of relevant training activities. Research limitations/implications: This research is limited to Koperasi Pesantren Zain Amanah Maslahah Lumajang Regency. Practical implications: The results of this study can be a reference for other business entities to develop digital marketing strategies in the pandemic era. Originality/value: This paper is original Paper type: Research paper Keyword: SOSTAC, Digital Marketing Strategy, Koperasi Pesantren

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Depositing User:	Mr rouf abdur
Date Deposited:	18 Oct 2023 08:02
Last Modified:	18 Oct 2023 08:02
URI:	http://repository.itbwigalumajang.ac.id/id/eprint/1963

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