Commercial Banks Versus BPR: Advantages Based On Perception, Hope And Customer Interest

Budiwati, Hesti (2017) Commercial Banks Versus BPR: Advantages Based On Perception, Hope And Customer Interest. Jurnal Ilmu manajemen Advantage, 1 (2). pp. 102-112. ISSN E-ISSN : 2597-8888, P-ISSN : 2598-1072

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Abstract

Commercial bank s and Bank Perk reditan Rak yatare two different types of bank swhose existence in society aims to raise and channel public fundsto improve people's lives.The facts show that there is a sharp competition between the two types of bank sin terms of gaining public trust to become bank customer but although these two types of bank s are differentbut still able to develop well in society. This study aims to identify the factors that become competitive advantageat Commercial Bank s and Bank Perk reditan Rak yatfrom the customer's point of viewbased on customers' perceptions, expectations and interestsso bank s can determine competitive strategy. The approach used in this research is Lean Six Sigma approachwith a sample of 60 respondents consisting of 30 customers of Commercial Bank s and 30 customers of Bank Perk reditan Rak yat.Respondents will be ask ed to respond to research instruments based on their perceptions,expectations and interests. The results of the study there are five competitive advantages in Commercial Bank s (1)promotions made, (2) reward appeal, (3)saving security, (4)cleanliness and comfort of the room, (5) friendliness, courtesy and neatness.Bank Perk reditan Rak yat obtained competitive advantage that is(1)cleanliness and comfort of the room,(2) ability and alertness of the officers, (3) friendliness, courtesy and neatness, (4)saving security, (5)familiarityof the officer withthe customer. In addition there are similarities there are interesting differences that ison the excellence of promotional activities and the attractiveness of prizes at Commercial Bank s. and the familiarity of officers with customers at Bank Perk reditan Rak yat. Keywords : Interests, Excellence,Expectations,Perceptions

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Depositing User:	Mr rouf abdur
Date Deposited:	27 Jan 2021 05:17
Last Modified:	16 Feb 2021 00:44
URI:	http://repository.itbwigalumajang.ac.id/id/eprint/958

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